Germany: Gross advertising market grows

According to the media research company Nielsen Media Research, the German gross advertising market grew by 6.3% year-on-year to EUR 1.3 billion in January. TV marketers also achieved higher gross revenues. TV station sales in January grew by five percent or 482 million euros. The stations marketed by IP Deutschland achieved growth of 13 percent, while SevenOne Media generated 2.3 percent more revenue, according to the industry magazine Werben & Verkaufen. Radio advertising also developed more positively than in the previous year. The Frankfurt-based marketer ARD-Werbung Sales & Services (AS & S) increased its turnover from radio advertising by 18.6 percent to EUR 34 million in January. This means that AS & S is growing more than the radio category as a whole at the start of the year, which recorded growth of 8.1 percent.