German Dialog Marketing Award: Shortlist for OgilvyOne and Agentur am Flughafen
OgilvyOne Zurich and the agency at Altenrhein Airport have secured two of the seven spots on the shortlist in the DM category for the German-speaking region (D-A-CH) of the German Dialog Marketing Award.
OgilvyOne Zurich and the agency am
Altenrhein Airport occupies two out of seven places on the shortlist in
in the DM category from the German-speaking countries (D-A-CH) of the German
Dialog Marketing Award. OgilvyOne was awarded for the launch mailing
of the new Volvo "Inscription" equipment line. At the
two-stage mailing in January 2005, tartan fabrics were sent to
third-party addresses were sent. The responders received further
Information, a test drive offer and two tickets for the Geneva Motor Show
Motor show.
With the bathing cap acquisition mailing for Schneider Aquatec AG, a
construction company for wellness and spa facilities, also managed the agency on
Airport the shortlist placement. To attract hotel operators to Aquatec's
competencies, a header-shaped mailing was sent out in
put in a bathing cap instead of a conventional envelope and
franked. This packaging, which was in tune with wellness, generated 42
interested parties from 200 mailings sent out.
A total of 507 entries were submitted for the 17 categories of the German Dialog Marketing Award.
Altenrhein Airport occupies two out of seven places on the shortlist in
in the DM category from the German-speaking countries (D-A-CH) of the German
Dialog Marketing Award. OgilvyOne was awarded for the launch mailing
of the new Volvo "Inscription" equipment line. At the
two-stage mailing in January 2005, tartan fabrics were sent to
third-party addresses were sent. The responders received further
Information, a test drive offer and two tickets for the Geneva Motor Show
Motor show.
With the bathing cap acquisition mailing for Schneider Aquatec AG, a
construction company for wellness and spa facilities, also managed the agency on
Airport the shortlist placement. To attract hotel operators to Aquatec's
competencies, a header-shaped mailing was sent out in
put in a bathing cap instead of a conventional envelope and
franked. This packaging, which was in tune with wellness, generated 42
interested parties from 200 mailings sent out.
A total of 507 entries were submitted for the 17 categories of the German Dialog Marketing Award.
