German poster researchers hold back

Out-of-home advertisingIn the conflict between Clear Channel Plakanda (CCP) and the Allgemeine Plakatgesellschaft over the Swiss Poster Research (SPR) project, the German researchers are being emphatically neutral. After the Arbeitsgemeinschaft Media-Analyse (AG-MA) presented its model last week, CCP reported that AG-MA was open to an exchange of information and cooperation with Switzerland. CCP has confirmed its continued cooperation. AG-MA and the German Outdoor Advertising Association have now put this into perspective in their own press release. They are only concerned with the exchange of information; it is up to the Swiss out-of-home advertisers to decide what conclusions they draw from the information for their own media research.