Desperados Verde: Launch with interactive poster campaign
Desperados Verde was launched in Switzerland with an interactive poster campaign. To enter the contest, participants had to find the right QR code among the 140 codes featured on the posters.
In the national languages German, French and Italian, the interactive posters with QR codes motivated the public to take part in the competition, which enticed them with a trip to Cuba. More than 140 of these codes formed the background of the posters. Entering the sweepstakes required luck and perseverance, as only one of the many codes opened the link to the corresponding sweepstakes form. The remaining 139 codes either linked to the call to "Try Again" or donated discount vouchers that could be used to purchase Desperados Verde at a reduced price at Coop Pronto.
The posters were always placed near the partner outlets Coop Pronto, where Desperados Verde is always available chilled.
The Austrian agency Super-Fi, which already created and implemented the "Way Of The Desperados" campaign, is responsible for the campaign. At the beginning of the year, the campaign was launched in Switzerland and, by means of a video campaign in collaboration with Vice Alps implemented. Desperados offered five artists a medium to let off steam creatively. For one week, they had blank billboards at their disposal, which became their personal canvases. In three episodes, you can watch the creative processes of the young artists Dr. Drax and Pase from One Truth Grafitti, Jonas Anelone, and Basile and Pietro from 242 Skateboards.
