Design Mile 2011

Some of Zurich’s most renowned design agencies are offering a glimpse into their work environments. During the Design Mile on Saturday, November 19, 2011, they will open their doors to the public from 1 p.m. to 7 p.m.

The Design Mile, which is being organized by the organizers of Blickfang for the 10th time this year, offers a week before Blickfang the opportunity to take a look at the working methods of designers. A shuttle bus will take visitors from one office to another. A plan with the individual stops and all information will be available from October 1, 2011 at Designmile.ch.

The fact is that the shape of a mineral water bottle, a toothbrush or a streetcar is based on the complex process of design, according to the organizer in a press release. This process is always caught between aesthetics and functionality, zeitgeist and practical application. Good design is never just about questions of fashion or good style; factors of ergonomics, safety, haptics, ecology, economy and identity must always be taken into account. Experts and manufacturers have long known that products are difficult to sell on the basis of purely qualitative features, so what needs to be taken into account in packaging concepts? What needs to be considered when designing a public bus stop and how can we imagine the development of a corporate identity?

Participating in the Design Mile 2011 are:
- Brands and Minds
- Office 4
- Christophe Marchand Design
- Shaped pole
- Mezzanine Books
- Meta Design Suisse
- Product Design Zurich
- Tribecraft
- Yolk
 

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