Design and taste

Ovaltine is on the move with new products such as a spread (2005), an ice cream (2006) and biscuits (2008). In addition, the new varieties "Extra" and "Noir" strengthen Ovomaltine's presence on the chocolate shelf. This expansion of the product range reveals a remarkable brand development. Originally invented as a tonic for children and the sick, Ovomaltine increasingly found its target group in active and health-conscious people and made a lasting connection with the world of sport. At the same time, the launches in the spread, ice cream, snacks and chocolate categories open up a very broad range of enjoyment perspectives. A challenge for Brand Partner. In a redesign, the team focuses on strengthening design consistency. For the first time since 1990, the lettering has been boldly changed. For the first time, it is also allowed to touch the product image. pan