Design for design: Base creates the identity of Design Switzerland
Pro Helvetia, the Swiss foundation for the promotion of culture, is launching the "Design Switzerland" label, thereby providing emerging Swiss designers with a platform on the international stage. In the graphic design of the program, Base draws on the contrasts inherent in Swiss values.
Innovation versus tradition. Diversity versus uniformity. Convention versus originality. The brand identity developed by Base is intended to reflect the contrasts that characterize contemporary Swiss design. Under the Design Switzerland label, Swiss design is to be given an international Platform received. To this end, an exclusive font was developed in collaboration with Swiss Typefaces, which is consistently contemporary in its design and yet takes up the history of typography and design language that has evolved since the days of Claude Garamond. The pragmatism of the font meets a boundlessly playful layout and creates a strong identity that should enable Swiss designers of the future to fully exploit their potential.
The Design Switzerland label was presented for the first time at the London Designjunction.
