"The newspaper pool - Biel-Freiburg-Wallis": explanatory film shows the advantages

"The Newspaper Pool" covers the regions of Biel/Bienne/Seeland, German-speaking Fribourg and Upper Valais. In their new explanatory film, the three daily newspapers along the language border present the advantages of their advertising combination and the specialties in their bilingual regions. Thanks to the explanatory video, advertising clients and media managers can quickly and easily find out about "Der Zeitungspool" and its special features, and the filmmakers use animated subjects to point out, for example, that the people of Biel and Seeland are proud of their watchmaking industry and follow the latest developments in the sector in the "Bieler Tagblatt". In the "Freiburger Nachrichten", the people of German-speaking Fribourg find the latest success stories on economic growth in their region and find out why Fribourg is the secret capital of education. Finally, the "Walliser Bote" is the local newspaper of the people of Upper Valais, which has much more to offer than raclette and white wine.Strong coverage"Der Zeitungspool" reaches 47.8% of the population in its core circulation area (source: Mach Basic 16-2). This corresponds to a circulation of 56,879 copies and a readership of 137,000. The large circulation (FN-GA) on Thursday reaches 64.8% of the population.Scribble is the term used in the advertising industry and in art to describe a rough draft usually sketched or indicated in pencil on paper. The word comes from the Anglo-American language area and literally means "scribbling", "scribbling" or "uncleanly written". Scribbles fulfill an important function in the creative first phase of a project. They are therefore ideal for drawing advertisers' attention to the benefits of "Der Zeitungspool" even before the start of their advertising campaign.https://www.youtube.com/watch?v=tgI3CVMbdBQ&feature=youtu.be