The advertising lyricist of the year
A jack of all trades: Euro-RSCG CEO Frank Bodin is not only an advertiser, painter, father of three, opera-goer and pianist, but also a poet.
A jack of all trades: Euro-RSCG CEO Frank Bodin is not only an advertiser, painter, father of three, opera-goer and pianist, but also a poet: while most people's lyrical streak dries up when they leave secondary school (or even earlier), the star advertiser's has swelled into a veritable stream of poetry. The verses are published with (correctly?) stopped reading time in the trend gazette Kult. Here is a small sample:
