The attempt to secure the future
Op-Ed: The Publishers' Association is being co-opted to serve its members' interests, says Günter Heuberger.
The press, to secure its own interests and at the same time the
Abolishing the only independent regional television station is the most brazen move yet. The proposed bill would
cement the regional dominance of multimedia publishers,
And politicians are supposed to finance this with license fees, too.
Because the monopoly publishers suspect that this won't go unnoticed
...they immediately want a base contribution of 50 percent of the fees
for every event organizer. The public broadcaster would have just one more
A percentage ranging from 10 to 20 percent (!). I wonder if the representatives of the
The Swiss Press Association took note of the parliamentary deliberations
have expressed. In several statements, the unease regarding the
The distribution of royalty payments to publishers with market power is an issue.
And as for the service areas, those of the St. Gallen-based company and
Individual applications submitted by residents of Schaffhausen for cantonal service areas
rejected. What was downright distasteful was that someone who had once been with the
A member of the Council of States working for the *Schaffhauser Nachrichten* published the ominous
had to submit an individual motion.
The Swiss Press Association's paper aims to achieve this through the redistribution
the service areas in Eastern Switzerland, the independent Tele-Top to the
Make it disappear, after this has been achieved through massive marketing efforts
has not been achieved in recent years. A scientific
A 2001 investigation had found, among other things, that at St.
Galler Tagblatt for its own digital media outlets, Radio Aktuell and
TeleOstschweiz generated advertising revenue of 1.67 million francs. A
A figure that ranks just behind the two major retailers, Coop and Migros,
but was still ahead of Swisscom.
To date, TeleTop and Radio Top have been able to strengthen their position.
Time and again, however, there are setbacks when event organizers work with our
Media outlets want to collaborate. The St. Galler Tagblatt threatens to
immediately that, in this case, one should read a different newspaper in the region
should look for. The latest article in the Swiss press seems to have little
well thought out. Whether it will lead to the desired disappearance of the only
will lead to the emergence of publisher-independent regional television in Switzerland, is
open. The way in which the Newspaper Publishers Association has involved itself in the
However, the fact that it allows the interests of individual members to be co-opted casts a negative light on
the state of an industry and its representatives, who are, after all,
would have enough future challenges to tackle in terms of overall strategy.
Günter Heuberger is the managing director of TeleTop and Radio Top.
