The Code of Conduct for the Media Business
CONDUCT The Swiss Association of Advertising Clients (SWA) has launched a new «Code of Conduct» for the Swiss media industry.
The SWA has launched new behavioral guidelines.The new behavioral guidelines from SWA aims to facilitate trusting cooperation between advertising clients, media agencies and media or their marketers. Various principles, model contracts and recommendations already existed in the Swiss advertising market. With the new Code of Conduct, the SWA recommends to the parties what behavior is desired from clients in the advertising market. A similar code of conduct was launched in Germany several years ago. Switzerland now also has a Code of Conduct for the media business. here can be read.
