Lovely's father has died

Hansjörg Zürcher, co-founder of ADC Switzerland, Advertiser of the Year and long-time formative Creative Director of Advico Young & Rubicam, died on January 1.

Who are you filming with?I spoke to Hansjörg just before Christmas. He was very tired and didn't talk much. To distract him a little, I told him about the preparations for a new commercial. His question came out of the blue: "Who are you filming with?" It was Hansjörg, always a passionate creative and advertiser, who had gone to school at Young & Rubicam in Frankfurt, the advertising agency back then. Many of his colleagues and all of his role models came from the USA and England. Bill Bernbach, Len Sirowitz, Howard Luck Gossage, Collett Dickenson Pears, the Visa campaign, the Beetle campaign, the Fina campaign - that's where the music was.

Advertising is done to sellBack in Switzerland, Hansjörg first worked in Bern, then in Zurich and, after the merger of Young & Rubicam with Advico, in Gockhausen. The campaigns from his kitchen attracted attention right at the beginning of his time in Bern. To reach the public, you need an excellent idea. That was always his aim. "Toasters are better bought from Migros. Insurance too, by the way." A classic from Hansjörg.

Crowd favorite LovelyHe remembers well how he came back to the agency after an international Y&R meeting: "I had an idea for Swiss milk on the flight to New York. I think it's good." It was excellent, as everyone knows today, and the audience immediately loved Lovely, the tap-dancing and juggling cow. As did the judges at national and international competitions. For years, she was one of the best things to be seen on Swiss television commercials.

https://www.youtube.com/watch?v=fWsW_H6hCq8

The pope of the commercialHansjörg grew up in Thun, where his father ran a movie theater. He became the pope of Swiss advertising film, as he was called not only by the trade press. His film seminar was legendary and certainly contributed to the quality of Swiss advertising film. At first he only held it at Advico, later also at many other agencies in Switzerland and at the ADC Creative School, and finally he even toured Europe with it with great pleasure.After he had said goodbye to Advico Young & Rubicam and advertising, Hansjörg read a lot and traveled a lot, always accompanied by his dear wife Erika. He was doing well without advertising. Advertising without Hansjörg is perhaps doing a little less well.