The URS 2006 must
The Publicitas Print Media Trophy 2006 with the URS award is canceled due to extensive restructuring resulting from the merger of Publicitas Bern and Biel.
The Publicitas Print Media Trophy 2006 has been canceled due to extensive restructuring and reorientation resulting from the merger of Publicitas Berne and Biel. The URS award for the best Bernese advertisements and national campaigns with a Bernese connection will have to "undergo a cure in order to reinvent itself", according to a Publicitas press release. "We look back wistfully on the splendid, unique and amusing URSs of recent years and will do everything in our power to ensure that it will once again honor its winners in 2007 in a unique new guise!" said Publicitas Director Biel and Berne Patrizia Caldini in the communiqué.
