The ultimate salesman
Direct marketing advertising at its toughest - this can be experienced by anyone who falls into the clutches of an advertising trip disguised as an excursion. Nobody leaves the room until they have purchased a rheumatism blanket for later disuse.
Direct marketing advertising at its toughest - this can be experienced by anyone who falls into the clutches of an advertising trip disguised as an excursion. Nobody leaves the room until they have purchased a rheumatism blanket or some other completely overpriced product for later non-use in everyday life. In his new program "Kaffeefahrt", Claudio Zuccolini shows how such ultimate sales pressure can also be countered with humour. The show, which is particularly thought-provoking and very funny for advertisers, can currently be seen at Zurich's Hechtplatz (February 16-21). Claudio Zuccolini in a different but no less convincing triple role as a jury member for the recent "Advertiser of the Year" can now also be found on www.youtube.com if you enter the search term "Superwerber".
