"The trend is toward interactive conversions"
ANNUAL REPORTS Does it make sense to create annual reports and image publications for mobile devices? While most Swiss companies are still reluctant to do so, there are a few examples that show the potential of annual report apps and responsive websites.
The annual report of the Swiss drug retailer zur Rose is also available as a tablet version.Switzerland is a country of smartphone and tablet users. Currently, almost 60 percent of the Swiss population uses smartphones - by the end of 2013, this figure is expected to reach 70 percent. The tablet is also in the fast lane: usage has more than doubled compared to the previous year. More than a quarter of all Swiss people already use a tablet. These figures also have an impact on annual reports and image publications. For Swiss companies, the question of whether they also want to make them available for mobile devices is becoming increasingly important.Download the PDF of the article: MK Dossier Print & Production, Issue 08_2013
