The dream of the ideal advertising land
The press release for the 2006 annual meeting of the Swiss Association of Advertising Clients (SWA) refers to SWA President Gérard Stalder’s vision of an ideal advertising landscape for Switzerland—for the economy, advertisers, and the media.
The communiqué for the 2006 annual meeting of the Swiss Advertisers' Association (SWA) refers to SWA President Gérard Stalder's dream of an ideal advertising landscape for Switzerland - for the economy, advertisers and the media. According to this, national radio advertising would finally be permitted following a further revision of the RTVA. Split-screen advertising would be allowed on television. Advertising for wine and beer would be everywhere. Poster research had become established, newspapers had introduced seasonal and day-dependent insertion rates and also special rates for each federal government. For the Internet, on the other hand, Stalder envisioned globally standardized regulations and precise user figures. And cross-media projects would be easy to book at combined prices. As the SWA also announced on Thursday, the association is on course for growth. With Geberit, Ikea, Nike, Sony Overseas and Hyundai, important new members have been acquired. This means that 9 of the 10 largest and 40 of the 50 largest advertising clients are now members of the SWA. The association started 2006 at full throttle. The General Assembly confirmed the Board members Georg E. Müller and Thomas Tanner for a further 3 years, as well as Gérard Stalder in his office as President. Roger Harlacher, Director of Zweifel, was newly elected to the Board.
