Tagi stays tuned

Regional editions Since 1997, the Zürichsee newspapers have been advertising with the slogan "After all, the world starts on our doorstep". The idea was illustrated by the Linth Zeitung with a photo montage of elephants walking through Rapperswil. The Zürichsee-Zeitung from Meilen illustrates the cosmopolitan appearance with a photomontage on the subject of wind energy in Meilen. "Apparently our long-standing statement that the world starts on our doorstep is so convincing that the Tages-Anzeiger also uses it," writes Erland Herkenrath, Managing Director of the Zürichsee-Zeitung. However, he does not believe that the Tagi wanted to provoke a plagiarism for its regional split with the exact same slogan. "They have no idea what we've done so far. We hope that the Tages-Anzeiger did its research before trying to force its way into a new market."