The day begins after work
Scholz & Friends is launching the first branding campaign for *Blick am Abend*.
Here's what's going on" - with this claim, Scholz & Friends Zurich is entering the second round of its advertising for Blick am Abend. The first campaign was launched on May 24, 2008 with the tongue-in-cheek announcement that the evening newspaper will soon be "eaten". Pacman ate his way through headlines with the word "today".
Now comes the first image campaign. This is intended to position Blick am Abend as an up-to-date, entertaining companion to the evening. Various motifs show why it is worth reading the evening newspaper. A couple at dinner, for example, is commented on in the text with the words "The fresher fish is in the restaurant next door". The situation is clarified by the claim. The campaign can be seen on various media channels over the next six weeks. It kicks off with advertising motifs and streetcar hanging boxes. The message will also be communicated directly to the target group through BTL measures. These are mainly commuters between the ages of 14 and 32. (pan)
Now comes the first image campaign. This is intended to position Blick am Abend as an up-to-date, entertaining companion to the evening. Various motifs show why it is worth reading the evening newspaper. A couple at dinner, for example, is commented on in the text with the words "The fresher fish is in the restaurant next door". The situation is clarified by the claim. The campaign can be seen on various media channels over the next six weeks. It kicks off with advertising motifs and streetcar hanging boxes. The message will also be communicated directly to the target group through BTL measures. These are mainly commuters between the ages of 14 and 32. (pan)
