Saturday comes before Sunday
Favo Newspaper Sales and the Basler Zeitung are campaigning for more reading material. Starting in September, the Saturday edition will include a sixth section.
Newspaper sales Favo and Basler Zeitung demonstrate for more reading material.
Today, the Basler Zeitung is the most widely read newspaper in the region, even on Sundays. Five extensive bundles, the culture magazine and Das Magazin as a supplement provide plenty of reading material. BaZ intends to strengthen this position by adding a sixth bundle to the Saturday edition from September. This will cover typical weekend topics from various lifestyle areas. The Basel advertising agency Favo was commissioned to advertise this new lifestyle bundle. After a teaser phase lasting several weeks, the team led by CD Hinrik Wachsmuth was not afraid to take up the megaphone. This means that the announcement phase is now over just in time for the release of the new bundle. Advertisements with a protest look are now calling for more reading material at the weekend in Basel. Radio spots and a subscription mailing are used as flanking measures.
At the same time, the publisher has announced that the Basler Zeitung and the SonntagsZeitung from Zurich are entering into an extensive cooperation in the reader market and are launching an "attractive combined subscription" with immediate effect.
Andreas Panzeri
