The juice to choose

Beer Voters and candidates have yet to realize that there are many reasons to toast before, during and after the National Council and Council of States elections, for example to a democratic and arithmetic achievement for voters and all those who want to be elected: cumulation and panache. Feldschlösschen is currently advertising throughout Switzerland with this current subject. "Of course, we're not talking about the 'panache' with beer and Citro," says Peter Brönnimann, copywriter at the Spillmann Felser Leo Burnett agency in Zurich. Nevertheless, this is probably how it is often understood, because according to a study, many potential voters still don't know how to mix a beer and lemon on their ballot paper.