The call of the Edi

Advertising film The film industry's "Eidgenössische" is once again open for entries. His grandfather is called Oscar, his uncle Cesar and a distant aunt is called Lola. Edi comes from a pretty illustrious family. Accordingly, a few creative people from Switzerland would like to meet him in person. There is now another opportunity to do so. On November 20, the Swiss Film Award for advertising, industrial and corporate films will once again be presented at a grand gala. This will be the eighth edition of the creative competition under the patronage of the Federal Department of Home Affairs. The "Eidgenössische" of the film industry is organized by the Swissfilm Association. Entries can be submitted from now until August 31 in the three categories "Commercials", "Corporate" and "Clips & Trailers". Gold, silver and bronze Edis as well as special prizes will be awarded for the three best productions. The works must have been created within the last twelve months and have been realized by a Swiss production company or by Swiss directors. A jury approved by the FDHA evaluates the films within the individual categories according to various criteria. Further information can be found at www.edinet.ch.  
Despite being around for eight years, Edi is no longer quite the same either. The entire communication presence for the competition is now managed by Cavegnwerbung, true to the motto: "Comrades: The Swiss Confederation is calling!"
 
Andreas Panzeri