The price is hot
Books&More When being frugal is considered cool and products or services are interchangeable, price—along with image—plays the most important role in the purchasing decision.
If stinginess is supposed to be cool and the products
or services are interchangeable, the price plays an important role - in addition to the
Image - the most important role in the purchasing decision. The price is for
Strategy and marketing consultant Mirko Düssel the marketing measure to
differentiate themselves from the competition instead of focusing on price wars.
to engage with them. No other marketing measure has the same
more directly on sales, market share and profit. That is why it pays
to think about pricing. (rh)
or services are interchangeable, the price plays an important role - in addition to the
Image - the most important role in the purchasing decision. The price is for
Strategy and marketing consultant Mirko Düssel the marketing measure to
differentiate themselves from the competition instead of focusing on price wars.
to engage with them. No other marketing measure has the same
more directly on sales, market share and profit. That is why it pays
to think about pricing. (rh)
Practical basics for active pricing by Mirko Düssel. Cornelsen Verlag, Berlin 2005, 188 pages, 27.40 Swiss francs.
