The cult of the little flag
There was a big turnout last week at the Cinemax complex in Zurich’s Steinfelsareal. It was the premiere of the latest Swiss film, «Das Fähnlein der sieben Aufrechten.».
A big turnout last week at the Cinemax complex in Zurich's Steinfels area. Premiere for the latest Swiss film "Das Fähnlein der sieben Aufrechten" by Beat Fritsch The cast list also features unorthodox names such as pop starlet Kisha and head snob Fabien Rohrer, who proved to be a surprising discovery. The Keller novella was produced by commercial filmmakers Hans G. Syz and Reiner Roduner, among others, and for Syz it was also the start of a new future. In future, he only wanted to make feature films and handed over the commercial business to Roduner (see WW 10/01).
The producers were seen standing at the reception desk before the movie started, looking slightly nervous. Apparently they had miscalculated a little, as there were more guests than seats available. However, thanks to Roduner's organizational skills, every visitor ultimately found a seat in one of the auditoriums. One
A slightly diva-like nervousness could also be felt in Futurecom CD Christian Erni. His younger brother Lukas Erni initiated and co-produced the "Fähnlein" project with Syz. And an unsuccessful premiere would have hurt his big brother just as much. Fortunately, Brigitte and Bruno Widmer joined the group. So Erni was able to distract himself with a professional discussion, while Brigitte Widmer was already announcing the 2000 Brancaia from the estate's own vineyard as a top vintage. Erni could rest easy, by the way. Like many others, René Hürlimann from Euro RSCG, accompanied by Ursula Schaffner, commented favorably on the film: "Ninety minutes of super entertainment without any commercial breaks."
PR heavyweight Klaus J. Stöhlker and his wife Paula were accompanied by Christa Zeller and Orange Board member Hans-Jürg Schürmann. At last we were able to ask the PR doyen a question that had been burning on our tongues for a long time. Stöhlker's sons are christened Fidel and Raoul, like Cuba's
Maximo Lider and his brother. "PR stunt or genuine worship of Cuba, Mr. Stöhlker?" He loves Cuba and is already fascinated by Castro, as he occasionally dances on the nose of the Americans - whose mass culture he also dislikes - dictated Stöhlker in his jovial, patriarchal manner into the shortlist author's notebook. And the naming was actually connected to his admiration for the bearded Cuban - but the brother thing was a coincidence that he only found out about later.
Film celebrities were also on site. We met Simone Krebs and Christine and Martin Fueter at an aperitif in the neighboring Back & Brau. Christine Fueter may be moving into comedy. In any case, she has been included in the shortlist of possible authors for SF DRS following a writers' seminar by Charles Lewinsky on the basis of the script she sent in. Further discussions have also already taken place.
Instead of attending the film premiere, a large proportion of the young advertising talents chose to go to the Kult magazine party that took place on the same evening. They took to the dance floor at the legendary Roxy, which thanks to Rainer Kuhn can now return to the good old days at least once a month. At Kuhn's cult parties, you can now also see repeat offenders who frequented the club themselves as young vegetables in the eighties. Flavia Schlittler came with headhunter Hélène Müller, and Christophe Guye was also seen at the bar of the former "in" place for the first time in a long time. He was in discussion with Yves Spink - the Roxy used to be his living room, by the way - and one naturally wondered whether Christophe was trying to wrestle his FE producer away from Frank Bodin.
Beat Fritsch
The producers were seen standing at the reception desk before the movie started, looking slightly nervous. Apparently they had miscalculated a little, as there were more guests than seats available. However, thanks to Roduner's organizational skills, every visitor ultimately found a seat in one of the auditoriums. One
A slightly diva-like nervousness could also be felt in Futurecom CD Christian Erni. His younger brother Lukas Erni initiated and co-produced the "Fähnlein" project with Syz. And an unsuccessful premiere would have hurt his big brother just as much. Fortunately, Brigitte and Bruno Widmer joined the group. So Erni was able to distract himself with a professional discussion, while Brigitte Widmer was already announcing the 2000 Brancaia from the estate's own vineyard as a top vintage. Erni could rest easy, by the way. Like many others, René Hürlimann from Euro RSCG, accompanied by Ursula Schaffner, commented favorably on the film: "Ninety minutes of super entertainment without any commercial breaks."
PR heavyweight Klaus J. Stöhlker and his wife Paula were accompanied by Christa Zeller and Orange Board member Hans-Jürg Schürmann. At last we were able to ask the PR doyen a question that had been burning on our tongues for a long time. Stöhlker's sons are christened Fidel and Raoul, like Cuba's
Maximo Lider and his brother. "PR stunt or genuine worship of Cuba, Mr. Stöhlker?" He loves Cuba and is already fascinated by Castro, as he occasionally dances on the nose of the Americans - whose mass culture he also dislikes - dictated Stöhlker in his jovial, patriarchal manner into the shortlist author's notebook. And the naming was actually connected to his admiration for the bearded Cuban - but the brother thing was a coincidence that he only found out about later.
Film celebrities were also on site. We met Simone Krebs and Christine and Martin Fueter at an aperitif in the neighboring Back & Brau. Christine Fueter may be moving into comedy. In any case, she has been included in the shortlist of possible authors for SF DRS following a writers' seminar by Charles Lewinsky on the basis of the script she sent in. Further discussions have also already taken place.
Instead of attending the film premiere, a large proportion of the young advertising talents chose to go to the Kult magazine party that took place on the same evening. They took to the dance floor at the legendary Roxy, which thanks to Rainer Kuhn can now return to the good old days at least once a month. At Kuhn's cult parties, you can now also see repeat offenders who frequented the club themselves as young vegetables in the eighties. Flavia Schlittler came with headhunter Hélène Müller, and Christophe Guye was also seen at the bar of the former "in" place for the first time in a long time. He was in discussion with Yves Spink - the Roxy used to be his living room, by the way - and one naturally wondered whether Christophe was trying to wrestle his FE producer away from Frank Bodin.
Beat Fritsch
on a film and party tour: Finally, the premiere of a Swiss film was on the program again, which already has a pop feel with its main actors. And then there was also one of the cult parties that will take place every month from now on.
If you're usually to be found at premieres and parties in the communications industry, you'll be spotted at a wide variety of events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch
