The King of Pop becomes an advertising star once again
Three years after his death, Michael Jackson is once again becoming a global advertising star. The drinks manufacturer Pepsi announced a contract with the estate of the deceased on Thursday.
A billion cans of Coke with a sketch of a dancing Jackson are to be launched on the market. There will also be promotional films and a download campaign with Jackson hits.
The occasion for the campaign is the 25th anniversary of Jackson's successful album "Bad". The album was released in August 1987 and has sold more than 30 million copies. Five singles reached the top 100 and Jackson and Pepsi had a lucrative advertising partnership for decades. (SDA/DPA/DAPD)
(Image: Keystone)
