The canton of Aargau polishes its image
The canton of Aargau plans to use new signs along the highways to showcase its best features. The signs point to tourist destinations. The canton is spending just under one million francs on this promotional campaign.
The new signs have a uniform design. The lower brown section runs along the left edge towards the top and is intended to "symbolize the dynamism of Aargau", as the cantonal Department of Construction, Transport and Environment announced on Thursday. The upper part of the 2.75-metre-high and 3.5-metre-wide panels each feature a photograph of the tourist destination, such as the old town of Aarau or the Jura Park. While the old signs refer to the valleys, the new signs meet the requirements of the Federal Roads Office (Astra) and advertise specific destinations. At the cantonal borders, there are still welcome signs with a uniform design: white clouds on a light blue background form the coat of arms, i.e. three waves and three stars. By the end of the year, all signs on the highways will have been replaced or additional signs installed. The cost of the signs and the further signposting to the destinations amounts to CHF 970,000. The money comes from the Swisslos Fund. (SDA)
