The Advertising Week impact check September 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the Emmentaler ad with the new wrestling king from Leo Burnett is in first place, followed by the Credit Suisse ad from the advertising agency Scholz&Friends. In third place is the ad for Michel by the Erdmannpeisker agency. The Rent a Rentner ad from the Werbeanstalt agency won the Uniqueness criterion ahead of the London ad for Tibits from the Wirz advertising agency and the Swiss Meat ad from the Polyconsult agency. In the Brand Fit criterion, Schweizer Fleisch won ahead of Michel and Emmentaler. Rent a Rentner came out on top for Likeability, followed by Schweizer Fleisch and Tibits.
Impact Check of Werbewoche September 2013 (PDF)
Detailed results (PDF)
