The impact check of Werbewoche November 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the VW ad from the advertising agency KSP Krieg Schlupp Partner came out on top, followed by the ad for Ikea from the advertising agency Wirz and the Valais ad from the advertising agency Contexta. The Tier-im-Recht ad by the Ruf Lanz advertising agency won the Uniqueness criterion ahead of the ad for Pro Juventute by the KSP Krieg Schlupp Partner advertising agency and the ad for the VBZ-Züri line by Ruf Lanz. In the Brand Fit criterion, the Ikea ad won ahead of the Tier-im-Recht ad and the Valais ad. The Tier-im-Recht ad came out on top in terms of likeability, ahead of Pro Juventute and the Züri-Linie.
