The Advertising Week impact check May 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the Seat ad by the Saatchi advertising agency came out on top, followed by the McDonald poster by the TBWA advertising agency and the ad for VW by the Vizner Borel agency. The ad for Fritz + Fränzi by the advertising agency Jung von Matt won the Uniqueness criterion, ahead of the ad for Helvetas by the advertising agency Spinas Civil Voices and the ad for Orange by the agency Publicis. In the Brand Fit criterion, the McDonalds poster won ahead of the ads for Helvetas and Orange. Helvetas is ahead of Fritz + Fränzi and the ad for Held eco by the advertising agency Startbahnwest in terms of likeability.
The Advertising Week Impact Check May 2013 (PDF)
Results_Report_Advertising_Week_Impact_Check_May_2013.pdf
