The HarbourClub as a guest at the Six
Highly practical knowledge of corporate communications.
It is a tradition that the HarbourClub symposia are held on the premises of one of its members. After IBM, Roche, PricewaterhouseCoopers and Swiss Television, this year it was the turn of the Swiss Stock Exchange to play host.
Half of the HarbourClub members and another hundred participants lined up in the morning at the ConventionPoint of the SIX Swiss Exchange to receive their name badge. Directly opposite, the stock market prices flickered across the ticker wall; unfortunately with the usual downward trend. But the hosts had come up with something special: Today, the large display board was dominated by the conference theme and the logos of the organizer and sponsors.
The high level of practical relevance is a hallmark of the HarbourClub symposia, and so four breakout sessions were held again this year in addition to the presentations. Here, the heads of communications themselves presented their cases: Thomas Truttmann, McDonald's, Matthias Graf, Google, Albert Halter, SIX Group, and Urs Rellstab, Economiesuisse, explained the extent to which they incorporate emotionality into their communication with their stakeholder groups.
Closing speaker Hansmartin Siegrist had a nice idea. He preceded each of the previous speakers' presentations with a trailer of their favorite film. This was able to characterize the people more impressively than any short CV that was read out. In his own presentation, Siegrist used these films to show how Hollywood directors manage to stimulate the emotions of viewers in a way that PR people will probably never be able to do.
At the closing aperitif, visitors expressed their satisfaction with the symposium. "The relaxed atmosphere and the personal exchange with heads of communications from major Swiss companies made the HarbourClub Symposium a very enjoyable event," said Philipp Metzler from Prime Communications. "As a specialist in internal communications, I was particularly pleased that the presentations and discussions also paid due attention to employees," said Cordula Rieger, Enzaim Communications. And Jürg Schwarz, Habegger, commented: "The theme of the symposium, 'The power of emotions', fits in perfectly with our core competencies and complements them perfectly. For over 20 years, we have been involved in creating worlds of experience in the battle for attention. That is why we are supporting the HarbourClub as a partner in the field of media scenography."
The importance of the sponsors for the HarbourClub Symposium was emphasized by Alexander Fleischer, President of the HarbourClub. "Our aim is to offer application knowledge at the highest level. For a non-profit organization like the HarbourClub, the support of sponsors is indispensable, so a big thank you to Argus der Presse, the Neidhart + Schön Group, the Swiss Public Relations Institute and the agencies Amoeba, Enzaim Communications, Prime Communications and Habegger."
The tenth HarbourClub Symposium will take place in November 2009.
Half of the HarbourClub members and another hundred participants lined up in the morning at the ConventionPoint of the SIX Swiss Exchange to receive their name badge. Directly opposite, the stock market prices flickered across the ticker wall; unfortunately with the usual downward trend. But the hosts had come up with something special: Today, the large display board was dominated by the conference theme and the logos of the organizer and sponsors.
The high level of practical relevance is a hallmark of the HarbourClub symposia, and so four breakout sessions were held again this year in addition to the presentations. Here, the heads of communications themselves presented their cases: Thomas Truttmann, McDonald's, Matthias Graf, Google, Albert Halter, SIX Group, and Urs Rellstab, Economiesuisse, explained the extent to which they incorporate emotionality into their communication with their stakeholder groups.
Closing speaker Hansmartin Siegrist had a nice idea. He preceded each of the previous speakers' presentations with a trailer of their favorite film. This was able to characterize the people more impressively than any short CV that was read out. In his own presentation, Siegrist used these films to show how Hollywood directors manage to stimulate the emotions of viewers in a way that PR people will probably never be able to do.
At the closing aperitif, visitors expressed their satisfaction with the symposium. "The relaxed atmosphere and the personal exchange with heads of communications from major Swiss companies made the HarbourClub Symposium a very enjoyable event," said Philipp Metzler from Prime Communications. "As a specialist in internal communications, I was particularly pleased that the presentations and discussions also paid due attention to employees," said Cordula Rieger, Enzaim Communications. And Jürg Schwarz, Habegger, commented: "The theme of the symposium, 'The power of emotions', fits in perfectly with our core competencies and complements them perfectly. For over 20 years, we have been involved in creating worlds of experience in the battle for attention. That is why we are supporting the HarbourClub as a partner in the field of media scenography."
The importance of the sponsors for the HarbourClub Symposium was emphasized by Alexander Fleischer, President of the HarbourClub. "Our aim is to offer application knowledge at the highest level. For a non-profit organization like the HarbourClub, the support of sponsors is indispensable, so a big thank you to Argus der Presse, the Neidhart + Schön Group, the Swiss Public Relations Institute and the agencies Amoeba, Enzaim Communications, Prime Communications and Habegger."
The tenth HarbourClub Symposium will take place in November 2009.
