The first user-generated commercial goes on television

Video portals are in vogue and users are enthusiastically posting their content in the video communities. Not only are the portals ideal for viral marketing, users of the MyVideo.de platform have now also produced a commercial that will be broadcast this week on ProSieben and Sat.1. The commercial advertises - how could it be otherwise - the video platform, of course. However, it remains to be seen whether the production method of the commercial is a new trend that will bring a breath of fresh air to the advertising industry - as the video portal's media release suggests.