The mission decides
White Paper IV is all the rage—whether to use coated or uncoated paper is a matter of personal preference.
Paper IV White is the trend - the use of coated or uncoated papers remains a matter of taste Two years ago, the Swedish paper group Arctic Paper opened its own sales branch in Switzerland. The Swiss subsidiary was aware from the outset that there is a huge selection of high-quality papers - and that there is a competitor product for every paper quality. This is probably why the company has specialized in two areas: On the one hand, ecology and, on the other, the use of papers within corporate communications. With its three brands Arctic, Amber and Munken, the Swedish paper producer offers a full range of products. The Munken design paper range includes grammages from 70 and 80 to 400 g/m2 and is available in classic offset formats as well as in DIN A4 format. These papers are also available in the standard roll widths for continuous and digital printing as well as label and self-adhesive papers.
Advertisers want bright white In terms of color, the company is focusing primarily on white. Because, as Arctic Papier has learned, white is in vogue. The advertising and design industry in particular is calling for bright white. The trend towards white, this clean chic, as we know it from fashion or as it can also be observed in electronic gadgets or automotive design, is thus also manifesting itself in paper.
Other sectors, on the other hand, prefer different colors to suit their lifestyle: The food sector, for example, prefers cream-colored paper, while environmentally conscious companies like to reflect their credo with natural or beautiful white paper. There is currently no consensus as to which paper is best for showing off images. Urs Hochuli from Arctic Paper says that the widespread opinion as to whether images really look better on coated paper needs to be questioned today: "It depends much more on the purpose of the means of communication - and on what the paper is intended to achieve."
Jürgen Franck
Advertisers want bright white In terms of color, the company is focusing primarily on white. Because, as Arctic Papier has learned, white is in vogue. The advertising and design industry in particular is calling for bright white. The trend towards white, this clean chic, as we know it from fashion or as it can also be observed in electronic gadgets or automotive design, is thus also manifesting itself in paper.
Other sectors, on the other hand, prefer different colors to suit their lifestyle: The food sector, for example, prefers cream-colored paper, while environmentally conscious companies like to reflect their credo with natural or beautiful white paper. There is currently no consensus as to which paper is best for showing off images. Urs Hochuli from Arctic Paper says that the widespread opinion as to whether images really look better on coated paper needs to be questioned today: "It depends much more on the purpose of the means of communication - and on what the paper is intended to achieve."
Jürgen Franck
