The Edelweiss Zeppelin - An idea takes off
The Edelweiss Zeppelin is currently circling over Zurich. The biggest zeppelin tour Switzerland has ever seen has got off to a successful start and will soon be moving on to Basel. A look behind the scenes - at Process.
Process designed, planned and implemented the measures surrounding the 20th anniversary of the Swiss vacation airline together with the Edelweiss team. A short making-of film provides insights into the development process. The starting point for the conception of the Zeppelin tour was the communicative guiding idea of Edelweiss "Let go and take off". The entire campaign has already received a great response in the press and social media and is accompanied by various competitions.
"The tour with the Edelweiss Zeppelin is extremely demanding in terms of planning and logistics. We are pleased that everything has gone smoothly so far and are overwhelmed by the positive reactions among our target audience," says Corinne Römer, Marketing Manager and Project Manager at Edelweiss Air.
Throughout the summer, the Edelweiss Zeppelin will be king in the Swiss skies, flying after Zurich also from Basel/Münchenstein, Interlaken BE, Sitterdorf TG, Grenchen SO and Birrfeld AG. A Zeppelin tour of this size has never been seen before in Swiss aviation history.
