The eBund in a new dress
The redesign of eBund illustrates two trends in online publishing
The redesign of eBund illustrates two trends in online publishingThe electronic edition of the Bernese daily newspaper Der Bund, eBund, has been presented with an updated appearance since June 5. In addition to changes to the appearance, the structure of the website has also been revised to improve navigation. The eBund offers advertisers a new type of advertising in the form of an advertising window integrated into the text section (430 ¥ 140 pixels), which can be booked on a daily basis for a fixed amount. eBund is also changing in terms of content: the online news is being massively expanded. Under "eBund aktuell", visitors are now also offered news from the foreign, domestic, regional, business and tabloid sections. The content of the current daily newspaper will continue to be published online in full, but will no longer be placed so prominently on the homepage.
The redesign of eBund illustrates two trends in web publishing: On the one hand, website operators are providing advertisers with increasingly attractive advertising space in the center of the website. This development can be explained above all by the sluggish development of the online advertising industry. Website operators have realized that they need to make concessions to advertisers. According to Peter Wyss, Head of New Media at Bund Verlag AG, the new positioning should guarantee more attention. Billing via fixed amounts also makes it possible for customers with special requirements to place advertising in an uncomplicated manner.
Standardization trend in web design
The new eBund also documents a long-standing trend towards a certain degree of design standardization in the online media landscape. This is also confirmed by Wyss: "With the redesign, despite maintaining an independent presence, a convergence of the appearance with similar offerings was accepted, which proved to be user-friendly. A similar approach was already evident in the recent redesign of Blick Online: although the site retained its distinctiveness, it was given a three-column layout. Such a layout can now be found on the websites of most newspapers. The main navigation menu is located on the left-hand side of the screen, the main section in the middle of the screen is reserved for main texts and headlines, while the right-hand column is usually used to highlight special offers or those of partners.
A convergence of the various websites can also be seen in portals and e-commerce stores. Smaller e-commerce providers in particular often benefit from the industry leaders' research into usability and copy design elements that have proven their worth. This helps visitors to find their way around new websites more quickly. Clemens Hörler
The redesign of eBund illustrates two trends in web publishing: On the one hand, website operators are providing advertisers with increasingly attractive advertising space in the center of the website. This development can be explained above all by the sluggish development of the online advertising industry. Website operators have realized that they need to make concessions to advertisers. According to Peter Wyss, Head of New Media at Bund Verlag AG, the new positioning should guarantee more attention. Billing via fixed amounts also makes it possible for customers with special requirements to place advertising in an uncomplicated manner.
Standardization trend in web design
The new eBund also documents a long-standing trend towards a certain degree of design standardization in the online media landscape. This is also confirmed by Wyss: "With the redesign, despite maintaining an independent presence, a convergence of the appearance with similar offerings was accepted, which proved to be user-friendly. A similar approach was already evident in the recent redesign of Blick Online: although the site retained its distinctiveness, it was given a three-column layout. Such a layout can now be found on the websites of most newspapers. The main navigation menu is located on the left-hand side of the screen, the main section in the middle of the screen is reserved for main texts and headlines, while the right-hand column is usually used to highlight special offers or those of partners.
A convergence of the various websites can also be seen in portals and e-commerce stores. Smaller e-commerce providers in particular often benefit from the industry leaders' research into usability and copy design elements that have proven their worth. This helps visitors to find their way around new websites more quickly. Clemens Hörler
