Department of Noise: Sound design for ADC Gala
This year's Art Director Club gala on April 18 was all about a retrospective. For the event, Department of Noise provided the music for the intro film and the jingles and soundscapes derived from it.
The music production company musically accompanied the retrospective of the history and development of ADC Switzerland - and skilfully picked up the retro aesthetics of the 70s and 80s. The animations were realized by Frame Eleven.
In addition to sound design, Department of Noise has also made a name for itself with audio branding: the creatives recently developed the sound identity for the smartphone app "Tapit," for example, making this new brand "sound." "Every brand takes place on the auditory level," say the sound experts. "With the conscious use of silence, noise, sound design and music, the emotional brand connection can be strengthened many times over. It is the most direct way to trigger emotions with a brand in the customer, to be remembered positively - and thus to stand out from the competition."
New in the portfolio of Department of Noise is the innovative Layerboxx. This modular system consists of sound layers, which - based on brand audio guidelines and always newly combined - cover different soundtrack needs. Swisscom is the first customer to use this tool, which is unique in Switzerland, to optimize communication content at its many touchpoints. Thanks to Layerboxx, the brand is also always present on an auditory level.
Another core business besides corporate sound is artist production: DoN have produced albums with Swiss artists such as Seven, Marc Sway, Caroline Chevin or Hendrik Belden. In addition, the song for the film "Vaterfreuden" by Matthias Schweighöfer as well as the album of the duo "Resaid", which rose to number 3 in the German iTunes charts, were produced in their studios. Currently DoN accompanies the artist Cat Couture from London, who has just signed a contract with Sony Music.
The company Department of Noise was founded in Zurich in 2001. It consists of the partners Philipp Schweidler and Florian Goetze and one employee. DoN is one of the leading music production companies in Switzerland and has an internationally renowned network.
