Department puts Sihlcity in the football mood

The agency Department had won Sihlcity's budget in February and launched a teaser campaign in March to mark the first birthday of the Zurich shopping center, mobilizing 33,000 visitors. Now Department is launching the "Fussball Arena Sihlcity". An atmospheric event logo and the tongue-in-cheek goal bag are to promote the event, which offers shopping opportunities, the opportunity to watch football and culinary delights. For the first time, the football arena campaign bears the new claim "Everything for life." The new umbrella campaign will also be on display in May 2008. Responsible at Sihlcity Center Management:
Christina Haag (Center Management a.i.), Nadine Bachmann-Brunner (Head of Marketing and Communication), Philipp Schoch (Project Manager). Responsible at Department, Zurich/New York: Oliver Brunschwiler, Johnnes Eisenhut, Reto Vogler, Fabienne Tschanz, Chantal Baur, Oliver Wagner, Markus Tränkle and Franziska Binz.