Demner, Merlicek & Bergmann: Walter Andreas Müller advertises for Media Markt
Media Markt's new annual campaign is now on air. The main actor is Walter Andreas Müller.
For Media Markt, the creatives at the Viennese agency Demner, Merlicek & Bergmann have now had the actor slip into the role of an over-critical customer. All the subjects of the campaign follow the same basic principle: WAM bets against Media Markt and Media Markt responds with "Wetten doch!
At the heart of the campaign are three image TV commercials and several short spots. These are flanked by a pathetic radio line and advertisements. The campaign is also boosted in the stores themselves through appropriate POS design and various promotional activities.
> To the radio spot
> To the TV spot
At the heart of the campaign are three image TV commercials and several short spots. These are flanked by a pathetic radio line and advertisements. The campaign is also boosted in the stores themselves through appropriate POS design and various promotional activities.
> To the radio spot
> To the TV spot
