Coming soon to the cinema: "screen-up"

TV September 7, 2004 is "screen-up" day at Zurich's Cinemax Abaton cinemas, and Swiss opinion leaders in the media and advertising industry are eagerly awaiting this unique infotainment event for electronic AV media, as the content presented there is up to a year ahead of its time. In addition, high-caliber representatives of German private television stations will also be in attendance. For example, top people from Sat 1, ProSieben and RTL are expected in Zurich.