Swiss Marketing Delegates Meeting: Turnaround and new beginnings
At the 2019 Swiss Marketing Delegates’ Assembly in Lucerne, the Central Executive Board presented a positive financial report for 2018. President Andreas Balazs called on the delegates and club members to actively participate in the realignment of the professional and advocacy association.
The 2019 Delegates Assembly at the KKL Lucerne was attended by 37 delegates from 14 clubs and approved the agenda items presented. A motion by the Mittelland club to immediately abolish direct membership was rejected. On the other hand, the countermotion of the Board to develop suitable membership models until the Delegates Assembly 2020 was accepted.
The annual financial statements presented for 2018 show a picture that gives cause for optimism. After several financially strained years, it has been possible to achieve a clearly positive business result. This development is all the more positive as it was achieved against a background of stagnating membership figures. However, the umbrella organization as well as the regional and supra-regional clubs still have a lot of work ahead of them, explained Andreas Balazs, President of the Central Board of Swiss Marketing. He sees priorities in the expansion of services and activities, the strengthening of the network and the intensification of communication with members.
"The turnaround has been initiated, and the task now is to follow the chosen path together and consistently," Balazs said. "The competence, commitment and will of the central board and the administrative office are there to develop the association further together with the clubs." In this way, he said, Swiss Marketing will continue to be the leading Swiss professional association for marketing and sales in the future.
Andreas Balazs, President of the Central Board of Swiss Marketing Association, opens the 2019 Delegates Meeting at the KKL Luzern (Photos: Facebook.com/swissmarketingassociation).
