Your campaign, your ticket to Dublin
The competition for young creatives, «Das kann nur ein Inserat,» is moving on to the next round. The winners will bring their work to life and travel to Dublin for the Best-Yet-Award. The deadline for registration is November 8, 2013.
The Swiss Media Association is organizing the print competition for the twelfth time. The task is the same as in previous years: Young creatives up to the age of 28 send in ideas for print advertisements that promote their peers. True to the motto "Only an advertisement can do that" (DKNEI). Whoever best fulfills this task receives a cash prize of 2,000 francs, plus the commission to realize the work and a fee to cover third-party costs.
Two winning DKNEI teams will also fly to Dublin in May at the invitation of the Swiss Media Association for the Best YET - "Best Young European Team". In this international challenge, each team has 24 hours to turn a briefing into an advertisement - plus 2 minutes to convince the jury and all participants. Whoever presents the best idea will fly to Cannes Lions in June.
The chances of winning at DKNEI are high, the association said in a press release. This is because it is possible to submit any number of works (either individual subjects or campaign ideas) and the jury can put up to 10 works on the winners' podium.
The jury
The works are completely anonymized so that neither the names of the entrants nor their employers are visible to the jury. This year's jurors are:
- Dominic Beyeler, freelance art director and illustrator, winner of DKNEI 2013
- Marcel Kohler, Managing Director of 20 Minuten and representative of the Swiss Media Association
- Thomas Kurzmeyer, Creative Director Wirz Advertising
- Simon Staub, Creative Director Leo Burnett
- Heinz Vögeli, Vice Director VBZ, Head of Human Resources and Corporate Communications
The jury president is Andreas Prokesch, who was responsible for the ADC Switzerland jury for 16 years.
The dates
- Briefing explanations (participation optional) November 12, 2013
(Register by November 8 at [email protected])
- Closing date January 14, 2014
- Judging January 24, 2014
- Award ceremony February 6, 2014
- best YET in Dublin May 22-24, 2014
More info
The call for entries and all subjects published to date are available online:
That-can-only-be-an-ad.ch
Bestyet.org
The partners
DKNEI is made possible by Keystone (free downloads from the photo archive), Art Directors Club (ADC) Switzerland, ASW Allianz Schweizer Werbeagenturen, bsw swiss leading agencies, Textverband, SW Schweizer Werbung. Media partners are: Werbewoche, Cominmag.ch (media partner) and Swissprinters Zofingen.
