Deindeal translates TV campaign to passersby
The new TV commercials are intended to show that the same product can be purchased more cheaply at Deindeal than from other providers. The Zurich-based company implemented this message in the city with a guerrilla campaign.
Passers-by in Zurich were amazed when an oversized vibrator walked past them in the middle of the Christmas pre-sales rush.
The Swiss e-commerce company Deindeal was responsible for the campaign and, according to the press release, has quickly become one of the country's leading shopping platforms. With this campaign, Deindeal implemented a concept that has been flickering across TV screens in Switzerland for some time (Werbewoche.ch reported). This is the main message of the three commercials, on the one hand representing the product areas covered by the company. On the other hand, demonstrating how cheaply one and the same product can be purchased via Deindeal compared to other offers. Accordingly, it did not stop at the vibrator in question. A conspicuously enlarged bag and an iPad from the "Brand&Products" area as well as an oversized champagne bottle, representative of the "Wine&Gourmet" channel for gourmets, were initially irritating. And this was deliberate, according to Amir Suissa, CEO: "We wanted to get in touch with people who otherwise "only" know us as an online platform via the internet. To present a different side of us to stressed-out passers-by and make them smile."
