Deep Impact: Booking engine developed
When it comes to direct bookings, hotels are facing a difficult situation online. Deep Impact is stepping in to help them with its own booking engine.
Today's GDS systems, such as Booking.com or Hotels.com, are so strongly positioned in the market that they can dictate the commission rates for hotels, according to a press release. The commissions paid quickly amount to six-figure sums. Deep Impact has developed a completely independent booking engine that allows rooms, packages, individual services and vouchers to be sold directly on the hotel website so that the business can be handled directly via the hotel's own website. Pricing, allotments and different price scales can be entered completely via an online administration interface.
However, the focus is not only on creating a simple and intuitive administration interface, but also on an attractive front end. Today's requirements for a booking engine have changed completely in the last five years. Mobile and tablet are a must. Accordingly, the front end supports booking via all end devices. The aim of the front end is to achieve the highest possible conversion rate.
The first project to be implemented with the new booking engine is the 4-star Superior Park Hotel in Winterthur. Thanks to the integration, the Park Hotel expects to receive significantly more direct bookings and thus indirectly save on commissions. Kartause Ittingen's next project will be to integrate the new booking engine.
