DD Com: Helvetia loves the Octavia Combi
For the 11th consecutive time, the Skoda Octavia Combi was voted the best value-for-money car by the readers of *Auto-illustrierte*. The creative team at DD Com developed a campaign in collaboration with Helvetia for the brand, which operates under the Amag umbrella.
The Skoda Octavia Combi is not only popular with the magazine's readers, it is also the best-selling estate car in Switzerland. To make this better known, the Zurich agency DD Com has breathed life into Helvetia and created a Swiss testimonial. The campaign includes F24 and F12 posters, advertisements and a banner with a corresponding landing page.
Responsible at Amag Switzerland: Carol Hochuli (Head of Marketing) and Dominik Egli (Advertising Coordinator). Responsible at DD Com: Daniel Müri (CD), René Bucher (text/concept), Florian Brand (AD), Pascal Rohner (image editing), Jean Pierre Kuhn (consulting management), Sara Renzi (consulting) and Philippe Stuker (online consulting).
