Data Literacy: Data Competence for Content Success
Content is king - but only if the kingdom is also staked out. To do this, we need marketing strategies that go beyond creative content to address customers in a personalized and holistic way with targeting and profiling. And that, in turn, requires an understanding of how to collect and evaluate data.
Dr. Sarah Seyr and Prof. Ursula Stalder
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6 October 2022
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