"DasTram." launches streetcar patronage
The newly founded company "DasTram." introduces the streetcar patronage, where the focus is not on the sales message but on the ride experience.
The streetcar patronage opens up public transport in Zurich to companies that want to communicate more quietly and discreetly and give something back to the city, according to a press release issued on Thursday. According to estimates, we encounter between 3,000 and 15,000 advertising messages, brand names and logos every day. On a normal streetcar, between 70 and 200 logos vie for our attention.
The streetcar patronage takes a different approach and allows companies to stand out through discretion and reduction. The focus is not on the sales message, but on the driving experience. The supported streetcar discreetly refers to the patronage company both inside and outside. No third-party logos are displayed. The windows would remain clear so that the city could show itself from its best side.
"TheTram." is run by Christian Hänggi and Michael Stebler. It works in consultation with VBZ Traffic Media and offers patronage from CHF 38,000 for six months. It costs CHF 91,000 to have a Cobra-Tram gondola through the streets of the city on the Limmat for a year.
