The second life of advertisements and posters
New on Mediabox: PosterAd and a weather pool.
What will the weather be like tomorrow? This is probably the most frequently asked question in the world and we ask about the weather several times a day. It influences our lives, our behavior, our moods. "And that's precisely why the weather is one of the most exciting topics for customized advertising," says Sandro Proietto, Head of Sales at Mediabox.
It is therefore quite a bright idea when the specialist for below-the-line, trend magazines and online advertising now wants to launch Switzerland's first weather pool on the market. By booking in the weather pool, you can reach over 1.5 million unique users in one fell swoop. The weather pool includes Meteo.ch, the first weather portal in Swiss Internet history, as well as MeteoNews.ch, the winner of the federal government's forecasting competition. Swisswebcams.ch has over 1,100 webcams and Wetter.ch is the most popular weather platform in Switzerland, according to Wemf.
The new weather pool is particularly suitable, for example, for weather-related advertising such as sun cream, pollen allergy remedies, alternative leisure programs in the rain or a convertible test drive in the sunshine.
A new tool called PosterAd is also expected to contribute to further good weather at Mediabox, which saw growth of over 50 percent in all units last year. As with AdSpot, where customers can "recycle" existing TV commercials on the web, PosterAd now gives existing posters or advertisements a second life on the web. The technology makes it possible for a special program on the screen to search for the free space next to the existing content on the site for the PosterAd subject. A technology that comes into its own particularly with the increasing number of 23-inch screens. "Here, the placement looks like a poster," says Proietto, pleased with this technical advantage of Mediabox. (pan)
It is therefore quite a bright idea when the specialist for below-the-line, trend magazines and online advertising now wants to launch Switzerland's first weather pool on the market. By booking in the weather pool, you can reach over 1.5 million unique users in one fell swoop. The weather pool includes Meteo.ch, the first weather portal in Swiss Internet history, as well as MeteoNews.ch, the winner of the federal government's forecasting competition. Swisswebcams.ch has over 1,100 webcams and Wetter.ch is the most popular weather platform in Switzerland, according to Wemf.
The new weather pool is particularly suitable, for example, for weather-related advertising such as sun cream, pollen allergy remedies, alternative leisure programs in the rain or a convertible test drive in the sunshine.
A new tool called PosterAd is also expected to contribute to further good weather at Mediabox, which saw growth of over 50 percent in all units last year. As with AdSpot, where customers can "recycle" existing TV commercials on the web, PosterAd now gives existing posters or advertisements a second life on the web. The technology makes it possible for a special program on the screen to search for the free space next to the existing content on the site for the PosterAd subject. A technology that comes into its own particularly with the increasing number of 23-inch screens. "Here, the placement looks like a poster," says Proietto, pleased with this technical advantage of Mediabox. (pan)
With the new PosterAd tool, a conventional advertisement (above) can be made to look like a poster using the videoscreen.
