The Internet as an advertising medium on the rise
Although the Internet is still largely overlooked as an advertising platform even today, there are some advertisers who have been inspired by the upward trend, as Netzwoche reported.
Although the Internet is still largely neglected as an advertising platform, there are also advertisers who have been inspired by the upward trend, as reported by Netzwoche. A total of CHF 4,493,322 was invested in online advertising in Switzerland in June. This is an increase of 23 percent compared to the same month last year. Migros is the clear leader among advertisers both online and offline. Migros invested almost seven times as much in online advertising as in the same month last year. Swisscom Bluewin was also caught up in the Internet boom, increasing spending on Internet advertising 19-fold year-on-year to CHF 102,866. The top 10 Swiss online advertisers in June are listed below, along with the corresponding expenditure and percentage increases compared to the previous year (source: Media Focus, July 2006).Migros, CHF 283,219, up 695 percent
Cablecom, CHF 205,921, up 154 percentSwiss Post, CHF 154,340, up 909 percentDell Computer, CHF 146,830, up 19 percentSMEs and cinema advertising, CHF 113,376, up 270 percentMicrosoft, 106,921 francs, up 79 percentSwisscom Bluewin, 102,866 francs, up 1916 percentSwisscom Mobile, 93,236 francs, up 49 percentPuma (Switzerland), 90,972 francs, (not specified)HP (Switzerland), 83,278 francs, up 132 percent
