Fate provides new jobs
Stellenmarkt Wirz Werbung designed a fast-acting campaign for Jobwinner.
Stellenmarkt Wirz Werbung has designed a fast-acting campaign for Jobwinner.Where there's a loser, there's quickly a winner. Even if the printed job ad of the Tages-Anzeiger still enjoys great popularity, the Internet has become an indispensable part of the job search. With Alpha.ch and Jobwinner, Tamedia has two strong platforms that bring job seekers together with job providers. While Wirz Werbung's campaign for Alpha.ch a few weeks ago focused on the idea of elbows for career planning, Jobwinner now aims to appeal to a rather younger audience with humor in the style of comics. In an environment where the competition in job placement appears under names such as Monster, for example, Jobwinner also wanted to communicate not in a clandestine way, but "loudly, funny and unconventionally," as CD Matthias Freuler explains.
The competitive statement "As soon as a job becomes available, it's on our net" is illustrated with pictures "that don't actually exist". The totally over-the-top situations were staged by well-known photographers Marco Grob and David Stewart. The aim was to create "eye-catchers that don't miss their mark.
The subjects are primarily intended to illustrate the speed of the Internet. That's why Wirz opted for the equally fast-acting language of the poster. Freuler does not believe that the images with the slain workers seem macabre. One is moving in the realm of comics, where such scenes belong to the reality of the fantasy world.
However, the images were not designed on the computer, but staged in a real environment. The Russian satellite, for example, is built from two ironing boards. It had to be constructed around a body in such a way that the protagonist underneath looks like he's been beaten to death, but can still follow the photographers' stage directions.
The agency has already received good feedback. The management of the Zurich Zoo finds the poster with the animal keeper being crushed by a hippo particularly funny and wants to hang the subject in a meeting room.
The subjects with the satellite and the chandelier will also attract attention on e-boards at the train station. As a gag, the posters there will be animated with a little smoke that pours out of the teapot or the crashed satellite. Short films are also planned in a similar style. However, these stop shortly before the disaster occurs. Then follows the claim: "As soon as a job becomes available, it's on our network." The campaign can be seen immediately in German-speaking Switzerland.
The competitive statement "As soon as a job becomes available, it's on our net" is illustrated with pictures "that don't actually exist". The totally over-the-top situations were staged by well-known photographers Marco Grob and David Stewart. The aim was to create "eye-catchers that don't miss their mark.
The subjects are primarily intended to illustrate the speed of the Internet. That's why Wirz opted for the equally fast-acting language of the poster. Freuler does not believe that the images with the slain workers seem macabre. One is moving in the realm of comics, where such scenes belong to the reality of the fantasy world.
However, the images were not designed on the computer, but staged in a real environment. The Russian satellite, for example, is built from two ironing boards. It had to be constructed around a body in such a way that the protagonist underneath looks like he's been beaten to death, but can still follow the photographers' stage directions.
The agency has already received good feedback. The management of the Zurich Zoo finds the poster with the animal keeper being crushed by a hippo particularly funny and wants to hang the subject in a meeting room.
The subjects with the satellite and the chandelier will also attract attention on e-boards at the train station. As a gag, the posters there will be animated with a little smoke that pours out of the teapot or the crashed satellite. Short films are also planned in a similar style. However, these stop shortly before the disaster occurs. Then follows the claim: "As soon as a job becomes available, it's on our network." The campaign can be seen immediately in German-speaking Switzerland.
Andreas Panzeri
