The radio resists

In April, all media categories covered by the index recorded a drop in advertising pressure. The total of all media suffered a considerable decline of 4 to 187 index points. The Internet was also affected this time, dropping 2 index points to 449, while e-media as a whole fell by 4 to 430 index points. Radio as a medium only lost one index point and now stands at 255 index points. Television, on the other hand, is down sharply, with the index falling by 4 to 440 index points. Teletext, on the other hand, got off very lightly, dropping 2 points to 163.
When assessing the Goldbach Index, which has been based on Media Focus data since 1993, it should be noted that the 13 previous months are seasonally smoothed in the short-term analysis of the electronic media radio, TV, online and teletext.