The non-public
Last Thursday, a good 200 advertisers gathered in the pouring rain for the annual opening of the ADC Yearbook.
Last Thursday, a good 200 advertisers gathered in the pouring rain for the annual opening of the ADC yearbook. by Beat Fritsch Experience has shown that an "in" location is usually chosen for this event, and this year it was the Toni-Molkerei-Lounge.
Audience - the attendees definitely didn't deserve that name. Out of an audience of over two hundred, only twenty listened to ADC chairman Andreas Prokesch's short speech; and of those, only half were willing to applaud in thanks. A well-known colleague who is not part of the advertising scene was shocked by the indecency. Prokesch took it in his stride, he knows the scene. They only come to drink - especially when it's free - and gossip.
Book designer Simone Fennel did a solid job with her best-of concept, peppered with witty allusions. She received congratulations throughout the evening, but Prokesch described her most aptly as the "best bookmaker".
At some point, a rumor spread that Tyler Brûlé was there - in a blue sweater. And people were on the lookout for one. However, we couldn't quite imagine the Wink man getting lost in the lounge. He was celebrating his birthday that evening, including the launch of a Swiss CD in Aeschbacher's laboratory.
It was fun even without him. The white-knuckled king, better known as KraSKA Rex from the Zen and A-Centric WorldreiCH, introduced his companion Richi Schweizer, otherwise a freelance creative consultant, as the royal court typesetter. He is responsible for the boldface and capital letters in the court news. Photographer and filmmaker Alberto Venzago promoted the vernissage of his new film, which will take place on July 7 with a voodoo party at Steinfels. With a live voodoo act and some gruesome stuff - maybe a few voodoo drinks too? Yves Spink seems to have awoken from hibernation. He was rarely seen at parties during the cold season. And according to his own statement, he has "calmed down" a bit.
All the less so for Manuel Nappo. He spoke to Tarkan Özküp, who will take over as advertising manager for the Beobachter in June. A worthy and well-known successor to Markus Marchel, who is now in charge of the hotelier association's publications.
Matthew Katumba, Expo-CD, recommended a visit to the national exhibition to anyone who wanted to listen. But he raved even more about a dance club on the shores of Lake Neuchâtel. Since his involvement in the Expo, Katumba has of course been a hot address for tips on going out in the Three Lakes region. Reni Diethelm came to the party with her offspring. Holding her son Lou, he took a keen interest in the advertising scene and enjoyed tugging on the sleeves of one or two creative people. Meanwhile, Martin Spillmann chatted with Gebi Schregenberger, as always with his trademark cigar, about the good and better old days.
Dave Hanselmann, Jung von Matt/Limmat, made no secret of his animal-like anticipation. He is going to the Cannes Festival in June and is already dreaming of the week on the beautiful Côte. He almost fell off a Vespa there last year. But as a passenger, not as a chauffeur.
Beat Fritsch
Audience - the attendees definitely didn't deserve that name. Out of an audience of over two hundred, only twenty listened to ADC chairman Andreas Prokesch's short speech; and of those, only half were willing to applaud in thanks. A well-known colleague who is not part of the advertising scene was shocked by the indecency. Prokesch took it in his stride, he knows the scene. They only come to drink - especially when it's free - and gossip.
Book designer Simone Fennel did a solid job with her best-of concept, peppered with witty allusions. She received congratulations throughout the evening, but Prokesch described her most aptly as the "best bookmaker".
At some point, a rumor spread that Tyler Brûlé was there - in a blue sweater. And people were on the lookout for one. However, we couldn't quite imagine the Wink man getting lost in the lounge. He was celebrating his birthday that evening, including the launch of a Swiss CD in Aeschbacher's laboratory.
It was fun even without him. The white-knuckled king, better known as KraSKA Rex from the Zen and A-Centric WorldreiCH, introduced his companion Richi Schweizer, otherwise a freelance creative consultant, as the royal court typesetter. He is responsible for the boldface and capital letters in the court news. Photographer and filmmaker Alberto Venzago promoted the vernissage of his new film, which will take place on July 7 with a voodoo party at Steinfels. With a live voodoo act and some gruesome stuff - maybe a few voodoo drinks too? Yves Spink seems to have awoken from hibernation. He was rarely seen at parties during the cold season. And according to his own statement, he has "calmed down" a bit.
All the less so for Manuel Nappo. He spoke to Tarkan Özküp, who will take over as advertising manager for the Beobachter in June. A worthy and well-known successor to Markus Marchel, who is now in charge of the hotelier association's publications.
Matthew Katumba, Expo-CD, recommended a visit to the national exhibition to anyone who wanted to listen. But he raved even more about a dance club on the shores of Lake Neuchâtel. Since his involvement in the Expo, Katumba has of course been a hot address for tips on going out in the Three Lakes region. Reni Diethelm came to the party with her offspring. Holding her son Lou, he took a keen interest in the advertising scene and enjoyed tugging on the sleeves of one or two creative people. Meanwhile, Martin Spillmann chatted with Gebi Schregenberger, as always with his trademark cigar, about the good and better old days.
Dave Hanselmann, Jung von Matt/Limmat, made no secret of his animal-like anticipation. He is going to the Cannes Festival in June and is already dreaming of the week on the beautiful Côte. He almost fell off a Vespa there last year. But as a passenger, not as a chauffeur.
Beat Fritsch
wondered whether Court News or the ADC Yearbook would be the bedtime reading. But the high art of advertising won the race. After all, it's only "The Best of", as the cover promises. And because there are so many advertisements in the Hofnachrichten, they are now used as bookmarks in the yearbook.
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