The new miracle of Bern
Soccer: With the opening of the new national stadium in Bern's Wankdorf district, the goal is to continue its glorious history,
Football The opening of the new national stadium in Bern's Wankdorf district is intended to continue the glorious history that went down in history as "The Miracle of Bern" in 1954 and put Bern on a par with Buenos Aires, London, Madrid and Rio de Janeiro as a World Cup final city. The more comfortable Stade de Suisse is intended to attract new visitor segments. Spectacle, show and football is the short formula for the opening weekend, which is now being launched with a promotional campaign. On the key visual: three visitors from the different target groups with the dates as a classic shirt back number. Fisch Meier Promotion is responsible for strategy and planning, Freiburghaus und Partner for creation, realization and execution.
